Registrazioni: Formazione Live M1-3 - Digital Fashion Academy

Prima Edizione in lingua Italiano moduli 1-3

Course Content

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Modulo 1: L'Organizzazione delle aziende di moda

Training: l’organizzazione delle aziende di moda

Modulo 2: Fashion E-commerce Strategy

Training: Fashion E-commerce Strategy 13/5 10 Topics

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Lesson Content

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E-commerce strategy introduction

Strategy and Market Analysis

Google Trends | Google Ads Planner

Effectiveness | Efficiency

PDCA Cycle | Examples of E-comm projects

Issue List & Prioritisation

Organisation & Roadmap

Overview of Digital Mkt Budget | Executive Summary | P&L

Workshop: Issue list & Prioritisation

Training: Fashion E-commerce Strategy 19/5 11 Topics

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E-commerce value chain and processes

Cost estimating | Project estimating methods

E-commerce P&L Template

Team di E-commerce

E-commerce Models

Daily Budget | Budget Tracking

Commercial Planning

Workshop: Performance Analysis

Training: Fashion E-commerce Strategy 20/5 4 Topics

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Fashion E-comm Strategy con Raffaele Nardo

UX per E-commerce

UX per E-commerce part 2

Individual task: Using Google Trends

Modulo 3: Aspetti Legali per Fashion E-commerce

Training: Financial KPIs 26/5 6 Topics

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Introduction with Leonardo Pecchioli

Budgeting Process

Understand the Business

KPIs in general

KPIs Specific for Digital

Workshop: Budget and Forecasting