Corso di E-commerce Management per la moda. - Digital Fashion Academy

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Course Content

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Calendario corso

Modulo 1: L'Organizzazione delle aziende di moda

Preparation Task

Training: l’organizzazione delle aziende di moda

Modulo 2: Fashion E-commerce Strategy

Training: Fashion E-commerce Strategy 13/5 10 Topics

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E-commerce strategy introduction

Strategy and Market Analysis

Google Trends | Google Ads Planner

Effectiveness | Efficiency

PDCA Cycle | Examples of E-comm projects

Issue List & Prioritisation

Organisation & Roadmap

Overview of Digital Mkt Budget | Executive Summary | P&L

Workshop: Issue list & Prioritisation

Slides M2 session 1

Training: Fashion E-commerce Strategy 19/5 11 Topics

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E-commerce value chain and processes

Cost estimating | Project estimating methods

E-commerce P&L Template

Team di E-commerce

E-commerce Models

Daily Budget | Budget Tracking

Commercial Planning

Workshop: Performance Analysis

Slides M2 session 2

Training: Fashion E-commerce Strategy 20/5 4 Topics

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Fashion E-comm Strategy con Raffaele Nardo

UX per E-commerce

UX per E-commerce part 2

Individual task: Using Google Trends

Slides M2 session 3

Workshop UX Analysis 3 Topics

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UX workshop introduction

UX workshop exemplars

UX workshop findings

Training: Financial KPIs 26/5 6 Topics

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Introduction with Leonardo Pecchioli

Budgeting Process

Understand the Business

KPIs in general

KPIs Specific for Digital

Workshop: Budget and Forecasting

Slides M2 session 4

Case Study: Nosetta 1 Topic

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Briefing and workshop:SWOT

Toolkit and templates M2

Modulo 3: Aspetti Legali per Fashion E-commerce

Training: Aspetti legali del fashion e-commerce 6 Topics

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Introduzione: aspetti legali

Quadro normativo

Marketing e Profilazione

Communicazioni indesiderate

Marketing telefonico

Tutela del consumatore online

Modulo 4: Customer Relationship Management

Training: Customer Relationship Management 9/6 16 Topics

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Meet your teacher Marcello Messina

Customer Journey

Why fashion brands need a community

How customers decide what to buy

How to improve customer recommendations

Culture of customer centricity

Customer centricity: the pillars

Customer service and the new communication channels

Sharing customer service stories

Customer Experience KPIs

CRM: The fundamentals

Customer Retention and Acquisition

Data Management

Customer Lifecycle

Reach and awareness

Training: Customer Relationship Management 10/6 9 Topics

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Retention and Loyalty

CRM Process to cover Customer Lifecycle

Customer Segmentation

Customer loyalty and profitability

Segmentation: RFM method

How to choose and create the right campaign

CRM innovation in Fashion Companies with Paolo Pedersoli

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€ 1950

Course Includes

45 Modules
117 Topics
5 Quizzes

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