In this course you’ll acquire the essential knowledge to work effectively in a fashion company. Whether you work in a department of a fashion company or you’re aspiring to do so, you’ll need to understand and master the essential processes, timeframes and key success factors of fashion brands. In this short course you’ll learn 1) brand positioning and the market segments where brands are positioned; 2) Product lifecycle: when and how a fashion product is designed, manufactured and distributed;
Course content
In this course you will learn:
- Fashion brands position analysis
- The structure of fashion companies from Family business to Multinationals
- Fashion Product Lifecycle
- The fashion market segments from luxury to mass market
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