Description
In this course you’ll learn how to use the state of the art web analytics & Business Intelligence tools used by fashion & luxury companies.
In this course you will learn
- Understand which users segments are more profitable
- How effective your marketing campaigns are
- Which content is helping you achieve your business goals
- Where are your users coming from, and where on your site or app are they are leaving
You will study the KPIs used by fashion companies to monitor the performance of digital channels and you will learn how to use some of the analytical tools used by fashion companies to analyze the performance of digital marketing campaigns. We will also look at the latest AI platforms used for predictive conversion analytics.
Focus on Fashion
The courses fit the fashion industry standards and characteristics
Topics covered in the course:
- Analytics and Business Intelligence
- Key Performance Indicators (KPIs) del settore fashion
- Google Analytics 4
- Predictive analytics and customer insights
- Strumenti di Intelligenza Artificiale
- Organizzazione dei team di analyticsQuiz
Methodology
Goals and structure of the digital marketing function in fashion companies;
Performance measurement: tracking results and KPIs;
Function toolbox: learn the tools and software used by professionals;
Analysis of best practices & case studies of Fashion & Luxury Brands
Processes and guidelines implemented in fashion companies;
Consolidation: exercises, reflection tasks and/or quizzes
Key Benefits
- The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies
- The course is live via online meeting with possibility of viewing the lesson also on-demand for 12 months;
- Participants can engage with the teachers and our community during the course and after;
Teachers:
The faculty is made of some of the most qualified and experienced professionals in digital fashion & luxury
Filippo Chiari
Senior Director Analytics at VF Corp
15+ years of experience in managing Digital, Data & Insights practices, setting up disruptive capabilities for Global leading Fashion corporations (VF Corp, Kering, TODS Group)
Sets Data vision and strategy, working with C level to create data literate organizations from the top down, designing and embedding a cohesive, joined-up approach to data management across organizations.
Build Data & Analytics functions, continuously developing internal capability; sets team objective, structure engagement framework to optimize performance and Analytics adoption, across functions.
Implement future proof data portfolios and programs that deliver business impact, identifying and prioritizing initiatives that align with business objectives.
