Digital Marketing for Fashion | English language | Early booking October Edition

590,00

Course duration: 3 days (12 hours of lessons)
Part-time: Friday 14.00-18.00 and Saturday 9.00-13.00
Language: English
Dates: June 7th, June 8th, June 14th 2023
Certification: Certificate of attendance
Venue: Online (via Zoom) recordings available

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Specs

Categories: ,

Description

In this course you’ll acquire the skills to manage a digital marketing campaign for fashion brands.

Fashion Digital Media spend

Focus on Fashion

The courses fit the fashion industry standards and characteristics

Topics covered in the course:

  • Digital Marketing Budget & Acquisition Plan
  • Fashion Marketing Calendar
  • Digital Marketing Strategy & Organization
  • Digital Marketing Workshop
  • Digital Advertising & Affiliate
  • Social Media Marketing & Digital PR
  • Teamwork su Nosetta
  • Content Marketing
  • Search Engine Optimisation
  • Quiz

Methodology

Goals and structure of the digital marketing function in fashion companies;
Performance measurement: tracking results and KPIs;
Function toolbox: learn the tools and software used by professionals;
Analysis of best practices & case studies of Fashion & Luxury Brands
Processes and guidelines implemented in fashion companies;
Consolidation: exercises, reflection tasks and/or quizzes

Key Benefits

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies
The course is live via online meeting with possibility of viewing the lesson also on-demand for 12 months;
Participants can engage with the teachers and our community during the course and after;

Teachers:

The faculty is made of some of the most qualified and experienced professionals in digital fashion & luxury

Andrea di Nicolò – Ebusiness, Omnichannel & Digital Marketing Director

Angela Venturin – Head of Digital Advertising at MOCA Interactive

Chiara Davanzo Zamarian – Brand, Communication & Content Director, Storeis

Elisabetta Pettenuzzo – Head of Communications & Content, Storei

Aeppe Ruggiero – Ecommerce Optimization & SEO Director, Storeie

Chantal Boldrini – Ecommerce Optimization & SEO Senior Consultant, Storeis