Description
In this course you’ll acquire the skills to manage a digital marketing campaign for fashion brands.
Focus on Fashion
The courses fit the fashion industry standards and characteristics
Topics covered in the course:
- Digital Marketing Budget & Acquisition Plan
- Fashion Marketing Calendar
- Digital Marketing Strategy & Organization
- Digital Marketing Workshop
- Digital Advertising & Affiliate
- Social Media Marketing & Digital PR
- Teamwork su Nosetta
- Content Marketing
- Search Engine Optimisation
- Quiz
Methodology
Goals and structure of the digital marketing function in fashion companies;
Performance measurement: tracking results and KPIs;
Function toolbox: learn the tools and software used by professionals;
Analysis of best practices & case studies of Fashion & Luxury Brands
Processes and guidelines implemented in fashion companies;
Consolidation: exercises, reflection tasks and/or quizzes
Key Benefits
The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies
The course is live via online meeting with possibility of viewing the lesson also on-demand for 12 months;
Participants can engage with the teachers and our community during the course and after;
Teachers:
The faculty is made of some of the most qualified and experienced professionals in digital fashion & luxury
