Digital Marketing for Fashion | in English | January ’24

590,00

Course duration: 3 days (12 hours of lessons)
Part-time: Wednesday 5:00 PM to 7:00 PM Friday 2:00 PM -4:00 PM
Language: English
Dates: January ’24
Certification: Certificate of attendance
Venue: Online (via Zoom) recordings available

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Specs

Categories: ,

Description

In this course you’ll acquire the skills to manage a digital marketing campaign for fashion brands.

Fashion & Luxury Digital Marketing Online Course

 

Focus on Fashion

The courses fit the fashion industry standards and characteristics

Topics covered in the course:

  • Digital Marketing Budget & Acquisition Plan
  • Fashion Marketing Calendar
  • Digital Marketing Strategy & Organization
  • Digital Marketing Workshop
  • Digital Advertising & Affiliate
  • Social Media Marketing & Digital PR
  • Teamwork su Nosetta
  • Content Marketing
  • Search Engine Optimisation
  • Quiz

Methodology

Goals and structure of the digital marketing function in fashion companies;
Performance measurement: tracking results and KPIs;
Function toolbox: learn the tools and software used by professionals;
Analysis of best practices & case studies of Fashion & Luxury Brands
Processes and guidelines implemented in fashion companies;
Consolidation: exercises, reflection tasks and/or quizzes

Key Benefits

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies
The course is live via online meeting with possibility of viewing the lesson also on-demand for 12 months;
Participants can engage with the teachers and our community during the course and after;

Teachers:

The faculty is made of some of the most qualified and experienced professionals in digital fashion & luxury

Andrea di Nicolò РEbusiness, Omnichannel & Digital Marketing Director