Fashion Ecommerce Management Course | October Edition

2.450,00

Course duration: Oct 2023 – Feb 2024 (14 weeks)
English language
Start date: Oct, 2023
Certification: fee included
Venue: Online (via Zoom) recordings available

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Specs

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Description

Course Description

In this executive course you will acquire the skills that will allow you to manage a fashion e-commerce business, from creating a business plan for e-commerce to managing an e-commerce team, from creating the product assortment to managing digital marketing campaigns.

This is a comprehensive online course for fashion professionals who need to manage an e-commerce channel. The course is suitable also for graduates who aim at starting a career in  digital fashion e-commerce or digital marketing.

You will be provided with a comprehensive overview of all the activities of the Fashion E-commerce Value Chain and you will learn how to make you online channel profitable and sustainable.

This course is live online from Oct 2023 – to Feb 2024.

Lessons are also video recorded and available on-demand. The online classes are interactive and include
– live Q&As
– Workshops with fashion professionals
– Quizzes and final exam

This course has a pragmatic online training methodology that starts from goals and KPIs that are relevant to the e-commerce function and shows, explore and teaches you how to use the tools of the job.

High level lesson plan and topics covered in this course:

  • E-commerce Strategy: strategic decisions, key success factors, e-commerce value chain.
  • E-commerce Merchandising and Store Management: the fashion e-commerce buying process, the
  • E-commerce Analytics: performance monitoring and measuring: key performance indicators, metrics, ecommerce & web analytics.
  • E-commerce organization: make or buy decisions, team management, e-commerce roles & responsibilities.
  • E-commerce operations: logistics, payments, customer service.
  • Essential notions of digital marketing, performance marketing, user experience.

Teachers:

The teachers are some of the most experienced professionals in the Digital Fashion sector, specialised in the Fashion & Luxury industry

Enrico Fantaguzzi – Ebusiness, Ecommerce, Consultant

Marcello Messina – Global Ebusiness Director

Filippo Chiari – Global Director Analytics and Insights

Andrea di Nicolò – Ebusiness, Omnichannel & Digital Marketing Director

Marco Di Pietro – Entrepreneur, Strategic Advisor

Raffaele Nardo – Senior Director E-commerce

Enrico Franco Roselli – Entrepreneur and Former CEO at La Martina