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Question 1 of 23
1. Question
One of the benefits of Google Analytics 4 is:
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Question 2 of 23
2. Question
If you drive additional paid traffic to your online store through advertising, with the goal of increasing the the brand awareness, rather than performance, the bounce rate on your website will be
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Question 3 of 23
3. Question
One of the benefits of Buy Online and Pick up in store is:
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Question 4 of 23
4. Question
What does a Content Delivery Network do?
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Question 5 of 23
5. Question
The number of customers who abandon the brand during a period of time determine:
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Question 6 of 23
6. Question
Which is true about Conversion Rate (CR)?
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Question 7 of 23
7. Question
If a website uses cookies, it means that the site can:
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Question 8 of 23
8. Question
What are Core Web Vitals according to Google?
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Question 9 of 23
9. Question
The Cost per Acquisition (CPA) is used for evaluating:
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Question 10 of 23
10. Question
In Customer Relationship Management (CRM) what is essential to improve customer experience?
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Question 11 of 23
11. Question
What is the “Data Layer” used for?
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Question 12 of 23
12. Question
Your company wants to set up Google Analytics 4 and you have 1 website and 1 IOS app to track. In GA4 you need to configure:
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Question 13 of 23
13. Question
If I sell a product online to a customer with the Incoterm DDP, what does it mean?
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Question 14 of 23
14. Question
Direct traffic in Google Analytics:
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Question 15 of 23
15. Question
In this business model, the company has control over pricing and product image. Individual receipts are issued for each order to the end customer.
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Question 16 of 23
16. Question
If your EBITDA has grown year on year but your EBIT has decreased, what could be the cause?
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Question 17 of 23
17. Question
What are the advantages of dropshipping for ecommerce stores owners?
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Question 18 of 23
18. Question
If your revenue has grown vs. last year but your gross margin has decreased, what could be the cause?
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Question 19 of 23
19. Question
What does the e-commerce budget document contain?
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Question 20 of 23
20. Question
How is EBIT calculated?
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Question 21 of 23
21. Question
How is EBITDA calculated?
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Question 22 of 23
22. Question
You are the ecommerce manager of Brand Y, you open the Google Analytics one morning and you see that the sales have dropped. You check the visits compared to the night before and you see that the visits are more or less the same as the night before, the conversion rate is higher but the revenues have decreased, what can be the cause of the drop in sales?
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Question 23 of 23
23. Question
In Information technology, what is an edge location?
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