Practice Quiz

One of the benefits of Google Analytics 4 is:

Tracking the users of the native app separately from the website users
Ability to track users across multiple platforms
More precise tracking of bounce rate

If you drive additional paid traffic to your online store through advertising, with the goal of increasing the the brand awareness, rather than performance, the bounce rate on your website will be

Higher than usual are you are driving to the store people who are in the upper part of the marketing funnel
Lower than usual as you are driving to the store only people interested in your product
More or less the same since the bounce rate doesn’t depend on advertising

One of the benefits of Buy Online and Pick up in store is:

the average order value is higher
the brand can do upselling and cross selling when the customer is in store
the percentage of returns is lower

What does a Content Delivery Network do?

It monitors your content distribution around the globe
It improves page speed by delivering content near the user
It's a network of professional content creators

The number of customers who abandon the brand during a period of time determine:

the abandon rate
the recency
the churn rate

Which is true about Conversion Rate (CR)?

The more you invest in digital marketing the higher the conversion rate
Site speed influences the CR; faster websites have better conversion rate, other things being equal
Conversion Rate is determined by external factors and cannot be influenced

If a website uses cookies, it means that the site can:

read the files on your computer
save txt files – cookies – on your computer
install executable files on your computer

What are Core Web Vitals according to Google?

Indicators of the health and security of a website
Parameters to evaluate web user experience
KPIs to measure ecommerce performance

The Cost per Acquisition (CPA) is used for evaluating:

the results of digital SEO projects
the effectiveness of UX Design
the results of digital marketing campaigns

In Customer Relationship Management (CRM) what is essential to improve customer experience?

Machine Learning applications
Product customization
Customer feedback

What is the “Data Layer” used for?

To pass variables to Google Tag Manager to track events and other metrics
To connect Google Analytics to Google Ads
To track clicks and conversions from Facebook and other Meta properties

Your company wants to set up Google Analytics 4 and you have 1 website and 1 IOS app to track. In GA4 you need to configure:

1 app and 1 web property
2 sub properties
2 data streams

If I sell a product online to a customer with the Incoterm DDP, what does it mean?

The customer will have to pay all the duties
The customer will have to pay only local duties
The customer doesn't have to pay any duties

Direct traffic in Google Analytics:

contains some sessions that Google Analytics can't determine the origin
is traffic coming from newsletters and referrals
is traffic coming from direct marketing campaigns

In this business model, the company has control over pricing and product image. Individual receipts are issued for each order to the end customer.

Direct to consumer
Wholesale
Subsidiary

If your EBITDA has grown year on year but your EBIT has decreased, what could be the cause?

You had more Operating Expenses (OpEx) to grow your sales
The Cost of Goods Sold (COGS) has grown more than proportionally
You made more investments in assets (CapEx)

What are the advantages of dropshipping for ecommerce stores owners?

Less advertising costs
Less technological implementation effort
Minor product inventory needs

If your revenue has grown vs. last year but your gross margin has decreased, what could be the cause?

Your Average E-commerce Conversion Rate (Avg. CR) has decreased
The Cost of Goods Sold (COGS) has grown more than proportionally
The General and Administrative (G&A) costs have increased

What does the e-commerce budget document contain?

The target revenue for the following year and the cost associated with it.
The financial plan for the next 3 years
The forecast of sales and returns for one or more years

How is EBIT calculated?

Net Sales + Interest + Taxes
Gross Margin + Interest + Taxes
Net Income + Interest + Taxes

How is EBITDA calculated?

Net Income + Taxes + Interest Expense + Depreciation & Amortization
Gross Margin + Taxes + Interest Expense + Depreciation & Amortization
Net Revenue + Taxes + Interest Expense + Depreciation & Amortization

You are the ecommerce manager of Brand Y, you open the Google Analytics one morning and you see that the sales have dropped. You check the visits compared to the night before and you see that the visits are more or less the same as the night before, the conversion rate is higher but the revenues have decreased, what can be the cause of the drop in sales?

Mark all possible answers

Customer are buying products that cost less
The server was slow and therefore there were less orders
The average order value has decreased due to discount
Products are almost finished on the site and you need to replenish

In Information technology, what is an edge location?

A browser by Mozilla
It's content distribution point
A remote file

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