Digital marketing management per la moda e il lusso
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Courses
L’organizzazione delle aziende di moda e il ciclo di vita dei prodotti
Data: Venerdì 12 Maggio 2023 14.00-18.00
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Fashion Company Organisation & Product Lifecycle
In this course you’ll acquire the essential knowledge to work effectively in a fashion company. Whether you work in a department of a fashion company or you’re aspiring to do so, you’ll need to understand and master the essential processes, timeframes and key success factors of fashion brands.
In this short course you’ll learn
1) brand positioning and the market segments where brands are positioned;
2) Product lifecycle: when and how a fashion product is designed, manufactured and distributed; In this course you will learn:
Fashion brands position analysis
The structure of fashion companies from Family business to Multinationals
Fashion Product Lifecycle
The fashion market segments from luxury to mass market
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Fashion E-commerce Management online course starts Oct 2023
Course duration: 10 weeks (80 hours of lessons)Part-time: Fridays 14.00-18.00 & Saturdays 9.00-13.00Language: EnglishStart Date: Oct 2023Certification: exam fee includedLocation: online (via Zoom) recordings available In this executive course you will acquire the skills that will allow you to manage a fashion e-commerce channel, from creating a business plan for e-commerce to managing an e-commerce
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